You enjoy sneak peeks into upcoming launches, deep dives on the latest innovations and the chance to test new products before they hit store shelves. Jonah Berger and the Keller Fay Group, 82% of consumers are highly likely to follow a recommendation made by one of these real-life influencers while another study showed that only 3% trust celebrity endorsements.ĮxpertVoice provides law enforcement members with the product experience and education they need to give better buying advice. However, the strength of their recommendations is incredible. Typically, the reach of an expert on ExpertVoice is significantly lower than someone a marketer would consider investing in, such as Kim Kardashian or LeBron James. The more product knowledge and experience those trusted individuals have, the better recommendations they can provide to the customer and the better experience that customer will have.” “Whether online or in-store, consumers need personalized buying advice. “As the consumer buying journey continues to evolve, so does a brands ability to scale trusted recommendations from the people consumers are turning to for advice on what to buy” said ExpertVoice CEO Tom Stockham. How can a consumer find the product that’s best for their needs? For ExpertVoice, the answer is simple: trusted recommendations. This type of product expansion is happening in every industry, and each of these additional products comes with overwhelming amounts of information. Individual brands, like Nike, now have more options for running shoes than the entire running shoe industry had just 30 years ago. With nearly any product a consumer buys today there are literally hundreds of options at their disposal.
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